Do something for his kids. It always means far more to a customer than doing anything for him. – Mark McCormack
Well indeed, connect with kids… and you connect with their parents.
This is something many do, and most visibly — fast food chains. They associate their brand to fun and tasty food — that especially on weekends, children just try to drag mom and dad to these stores.
Result: Everybody’s happy. Kids. Mom. Dad. Store.