In a consumer society there are inevitably two kinds of slaves: the prisoners of addiction and the prisoners of envy. – Ivan Illich
Indeed. For people who loves buying — it is either that they are just shopaholics or they are plain materialistic. It’s okay, it’s their choice. On the other hand, others simply buy because someone they know bought the same thing. Either way, who’s more happier than a manufacturer who doesn’t really care?!
In such case, these “envious” people are not living their lives but the lives of others. This means, they would not be truly happy — for happiness is dictated by who you really are, by what you really want, and by how you live your life.
Then what’s this fuss about “happiness”? Well, isn’t it that sellers are to satisfy buyers? So, if you could empathically impart this to others — then you just about formed a good foundation for a mutually-beneficial and long-term customer relationship.
Like no slaves to products but partners to value.