Consumption is…

Consumption is the sole end and purpose of production; and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer. – Adam Smith

In short, the producer exists because of the consumer.

Obviously, without buyers – the seller fades – so, attend to your customers as soon as possible. The longer you get to your customers’ aid, the more options come to our minds.. until, until you are out of the picture. See?

From losing the customer to “negative” word-of-mouth to worse – legal action. While there are a few “abusive” customers, something that always exists in society even as plain, ordinary people – good customers would not really try to bother manufacturers if they are truly satisfied with your product or service.

Want to sustain and really thrive? Listen and be of service.

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