The fact that Fifth Harmony’s hit single Work From Home is trending on this part of the world made us dig the Billboard charts anew. Ow, it’s actually at 5th spot in the Hot 100 Rankings as of press time! And.. with close to 600 million YouTube views! Wow!
This made us think. Is Fifth Harmony a challenge to K-Pop?
First, the group is composed of 5 girls in Camila Cabello, Normani Kordei, Dinah Jane, Lauren Jauregui and Ally Brooke — products of X Factor and formed in 2012. The time when K-Pop was at its peak. Still, this isn’t the first American girl group — there were those that came even before K-Pop — thus, time here is just incidental.
Then again, if there’s something similar between K-Pop groups and girl bands like Fifth Harmony — it must be their sexy outfits and well-choreographed numbers. Even so, culture ‘divides’. Western artists are just way too provoking in their dance steps — and even uses the opposite sex to arouse viewers in their videos.
Meanwhile, K-Pop is girlish and innocent yet subtly sexy. This is why they still thrive to this date especially in Asia. Yup, they have already built a loyal following. On the other hand, the West simply controls media which is why you see what you see. Even YouTube views.
So yes, if only for YouTube views and air time, K-Pop is just no match — regardless if PSY got a billion views. Besides, many of these artists hardly speak English (language barrier is why some groups fail) and basically relies on story, setting, melody and choreography — while their Western counterparts are just about tickling the imagination.
And that speaks about the views! Know what I mean?